Here are the [PDF] Managing the change from marketing planning to customer relationship management journals presenting the latest research across various disciplines. From social sciences to technology, each article is expected to provide valuable insights to our readers.
Adsorption of natural dissolved organic matter at the oxide/water interface
This article describes the initial findings of a major research project focusing on the use of information technology in managing customer relationships. It suggests that companies need to specify clearly their model of customer management and establish how it fits with their existing model of marketing planning and management. It argues that whatever customers say about relationships with suppliers, it is their behaviour towards suppliers that is most revealing. It identifies the stages that a customer relationship may go through, and what the components of the relationship may be. It identifies that the in the future customers will increasingly seek to manage the relationship themselves, using new technologies, and that companies need to prepare themselves for this world.